Play it Again. And Again.
This project focused on creating a cohesive ad campaign for Play It Again Sports, including web ads, newspaper spreads, and a bus ad.
Game-Ready Advertisements
To develop a compelling ad campaign, I researched the market, competitors, and Play It Again Sports’ niche in affordable, reusable sports gear. Inspired by successful ad visuals in the sports retail world, I rendered out multiple concepts.
An Ad Campaign Grand-Slam
This project deepened my understanding of design systems, reinforcing a consistent style across various media. While there’s always room for further refinement, I’m confident the campaign effectively highlights Play It Again Sports as a reliable source for quality, affordable gear.
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